Data Map & Bibliography (Presentation & Self Promotion Week)

While doing my research I found that looking at ads on television that targeted Hispanics was a very broad subject. Therefore I have focused my research proposal to look at online behavior of Latina mom bloggers. Mommy bloggers are very influential online, it has become an online sphere that take themselves very professionaly. Mothers in general are an important factor in consumers for many brands. They promote their favorite products on their blogs and use social media platforms to promote it even further. My research aims to look at this online behavior and see the impact that it may have for brands that market to Hispanic consumers. Many of the Latina mom bloggers label themselves in their twitter as bilingual, moms, etc. A lot of food bloggers are also labeled as Latina food bloggers.

JeniferCalle_CapstoneMap

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