Data Collection

For my project, I started off with the general aim of discovering the consumer behavior of college students in regards to using music streaming services. After much consideration and meeting with Professor Sinnreich, as a fellow colleague suggested, I have made strides in narrowing my topic.  Instead of approaching the project through a market research stand point, I will be approaching it through a more social media focused and promotional perspective since that is the direction that I intend on obtaining a career in.  My new audience will be record labels, executives of music streaming services and other music companies. The new aim of my project is to compile a comprehensive report that informs them on essential data that they didn’t previously know about their consumer’s sharing habits on music streaming services.

Going on Professor Sanchez’s suggestion, I searched articles, blog posts and hash tags for people’s opinion on music streaming services in order to get a better grasp on the criticisms of the services.  On one website, I found the chart below that compares the features of all the popular music streaming services. It is evident that each program has a social network feature.

Service Spotify Google Play Music Beats Music
MySpaceMusic Pandora Rhapsody Rara Rdio Slacker Sony Music Xbox Music Pass
Read Review Spotify Review Google Play Review Beats Music Review Myspace Review Pandora Review Rhapsody Review Rara Review Rdio Review Slacker Review Sony Music Review Xbox Music Pass Review
Web Sign Up Sign Up Sign Up Sign Up Sign Up Sign Up Sign Up Sign Up Sign Up Sign Up Sign Up
Library with Songs for Flat Rate Access 20 Million +30 Million 20 Million 42 Million 15 Million 30 Million 17 Million 20 Million 10 Million Not Listed Not Listed
Browser on PC Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark
Desktop Software – Windows Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark
Desktop Software – OSX
Checkmark Checkmark Checkmark Checkmark Checkmark
App – iOS (iPad/iPhone/iPod Touch) Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark
App – Android Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark
App – Windows Phone/Tablet Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark
App – Other Mobile Devices Blackberry Kindle Fire, Blackberry Blackberry, Kindle Fire, Nook Tablet Blackberry Blackberry, Kindle Fire
Home Audio Logitech, Sonos, Roku Logitech, Sonos Sonos Control4, Sonos, Logitech, Squeezebox, TivO, Xbox, PS3, PSP, PS Vita Logitech, Sonos, Squeezebox, Control4, TivO, Xbox Sonos, Roku Logitech UE, Roku, Sonos, Xbox
TV Google TV Samsung VIZIO, LG, Panasonic, Sharp
Other Devices Onkyo, WD, Boxee Box System, Tivo Roamio Chromecast Blu-Ray, Chromecast Onkyo Receiver, Denon Receiver, Yamaha AV Receiver, Marantz Receiver, Pioneer Receiver Xbox 360, Xbox One
Recommendations/Experts Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark
Artist Radios/Discover Music Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark
Stations (Themes) Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark
Offline Mode Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark
External Apps Checkmark Checkmark
Social Networks Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark Checkmark

From: http://www.werockyourweb.com/best-music-streaming-service/

In this article on the best music streaming service from The Sweet Setup, the author, Tyler Hayes, names Rdio as the champion. Hayes goes on to state that Rdio’s social media set up makes it “as if you’re listening to music with your friends”. On Rdio you can see what your friends have or are currently listening to in order to discover new music or affirm the “coolness” of your music selection.

http://thesweetsetup.com/apps/best-music-streaming-service/

This article lists the best social networking music sites that incorporate music sharing and social media.

http://mp3.about.com/od/digitalmusicdelivery/tp/Top-Social-Music-Sites.htm

This article praises Spotify’s “music-ification” of social media.

http://www.digitaltrends.com/music/following-just-got-funkier-thanks-to-spotifys-music-ification-of-social-media/

DCIMcapstone1

DCIMcapstone2

 

 

 

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About R.Kim

Hey, my name is Rachel. I'm a student at Rutgers University majoring in Communication and double minoring in Entrepreneurship and DCIM (Digital Communication, Information and Media). I am passionate about music (particularly rap and hip-hop), writing, social media and communicating in the digital age. This blog is for me to document my interests in the music industry.

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