I want to learn how beauty gurus gain the following of masses and are able to create partnerships with brands that trust them as well. I would really like to figure out what makes them so trustworthy to consumers that brands have the ability to put their products in their hands for reviews. What makes them get to a point where they are being paid just to continue blogging? Not all of them are “experts” perse, but are self-made and taught. Why should I read their blog? Is it because they seem real and relatable to us? My argument is that the more relatable an individual is, the easier it is for masses to tune into them. However, there are many blogs and other social accounts that I find completely unattainable but I want to live their life. Is it more about the fantasizing that audiences are intrigued by?
–What are your data and how are you collecting it?
I will collect my data in a few different ways. Because I do have friends that have become self-made Instagram beauty stars, I think it would be really beneficial to ask them how they got there and how they manage it as a whole. From the other side, I will conduct surveys with women within a bracket of ages that are heavily influenced by social media and the digital world. I hope that they are able to be candid with me and honestly tell me why they will follow some over others and how often they have been persuaded to purchase something due to the accounts they follow. I’d like to look further into how brands are able to target consumers through these outlets, so I will also try to obtain interviews with companies that do this.
In order to become an expert on this topic, I will have to do extensive research and gather data from a wide range of blogs, from those with small followings to large ones, and determine their similarities and differences that set them apart. I am also considering taking this into my own hands to gather personal experience. Since I already review products through a website that sends me free items to do so, maybe I will begin taking my own presence more seriously so that I can watch my following grow or remain stagnant at a small following. I think this will really help my study, but I have to be careful not to allow this to become biased when my own personal work does or not progress.
1. How do you go about researching beauty/health products? Do you have favorite blogs that are your go-to’s? What about Instagram and Youtube? What is your most preferable way of searching for beauty products and finding trustworthy information?
2. Do you believe that these beauty gurus are trustworthy in the sense that they are able to influence consumers to purchase certain products over others? How do you feel they gain this trust?