Week 2: Topic & Readings

The topic that I want to explore is how the Internet has provided new ways for music distribution and promotion. In my research, I want to look into how independent / unsigned artists are going about distributing and promoting their music, using social media, as opposed to artists who are backed with a (major) record company. I also want to look into how subscription services (like Spotify,Google Music, Xbox Music) are becoming prominent within music distribution. This topic takes a look into the new ways the Internet has changed music marketing.

The three articles I found that I believe would help with my research are:

1. “Giving Away Music to Make Money: Independent Musicians on the Internet”

Keywords: bands and artists promote music

Link: http://firstmonday.org/ojs/index.php/fm/article/view/880/789

Summary: This article talks about the change in market structure of music. The article discusses how independent / unsigned music artists are using the Internet to market their music on their own. This article states how artists have more creative control over their music in terms of how much they make, what kind of music is produced and how it’s produced, and also in terms of how they create and provide exposure for themselves as artists and their music. As opposed to record labels, the article states that record companies are now having to change their traditional ways to market music to online marketing. The article states that the main concern for record companies about distributing music online is the issue of security, in terms of hacking, file sharing, and file modifications.

2. “The move to Artist-Led Online Distribution: Explaining Structural Changes in the Digital Music Market”

Keywords: music, market, online

Link: http://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=1385598

Summary: This article discusses how the Internet has provided a way for artists to produce their music and directly reach their consumers, without the help of record companies. It presents the traditional model of music distribution that involves record companies, manufacturers, and retailers, and presents the new emerging model of music distribution that only involves the artist and their consumers, due to online digital music.

3. “Technological Social Drivers of Change in the Online Music Industry”

Keywords: social media, music

Link: http://uncommonculture.org/ojs/index.php/fm/article/view/1453/1368

Summary: This article discusses the use of technology and consumer willingness to obtain / access music changes the way music is consumed, sold, and stored. The article looks into the difference in access to music between streaming media versus downloading media (mp3’s). It also mentions how the Internet provides an increase of music access through mobile devices. This article will be useful for when I look into how subscription services affect music distribution.


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